Metode yang dilakukan dalam penelitian adalah fenomenologi kualitatif dengan menggunakan teknik pengambilan sampel purposif. Dalam proses analisis data, penelitian ini menggunakan metode triangulasi dan konten analisis yang kemudian membentuk proposisi dan model penelitian. Hasil dalam penelitian ini menunjukan efektifitas penempatan produk terhadap penempatan posisi merek dipengaruhi faktor kemasan produk, fungsi produk, kualitas produk, citra merek, konsep produk, kesadaran pelanggan, dan pengulangan merek. Kemunculan Drama Korea di berbagai Negara, salah satunya Indonesia menjadi faktor meningkatnya popularitas world dan permintaan kosmetik Korea. As one of the countries contributing to Korea's inbound tourism, Malaysia skilled a significant improve of tourists visiting Korea. Studies on Korean tourism, which concentrate on sociocultural and gender-related points, as well as audience behaviors, have been performed in the Asian area. To this finish, it was essential to comprehensively arrange and consider the plans that have been constructed and aggregated till now. Based on these 4 aggregation works, Korean drama archives launched in the Korean Literature Museum should also be constructed as containing literary supplies in line with the planned aggregation work from their institution. Thus the questions of analysis are: 1) The comparability of perform of characters and characterization in Twilight and Descendants of the Sun, 2) The comparability of characters and characterization of both literary works, and 3) the comparison of representation of characters and characterization in each of literary works.
Meanwhile the indirect characterization of the male essential characters indicated heroic, loving and protective. At its core, “The Red Sleeve” is a love story, however as the characters struggle with loyalty, responsibility and identification, it turns into a poignant exploration of the human spirit. Hospital Playlist tells the day-to-day stories on the hospital following the 20-yr friendship of 5 medical doctors who all went to medical school collectively, and share a love for music. Reply 1988 follows the story of five buddies coping with different types of hardship: from being uncertain for the longer term, being pressured to be good, and feeling neglected by parents. Results showed three types of motivation segmentation and revealed characteristic differences between the drama- and non-drama-watching tourists. Hence, this study aims to establish the motivation segmentation and overall satisfaction degree amongst Malaysian vacationers visiting Korea. A questionnaire-based survey of these tourists was carried out in Seoul City, and cluster evaluation was utilized to derive motivation segmentation from the collected information. Based on this phenomenon, this study was performed to determine the effectiveness of product placement in Korean Drama for model positioning of Laneige in Indonesia, especially in the Jakarta and Tangerang areas and subsequently contribute to figuring out the angle of Indonesian prospects about product placement as a key success think about phrases of accelerating customers’ willingness to purchase Laneige’s products on this country.
Pre-/put up-tests on KAB on bullying were conducted. 118) watched a K-Drama portraying school bullying and MH issues. Watch ‘Mouse’ K-Drama and see Park Ju Hyun play the role of a tricky highschool senior. Additionally, a excessive level of interest and empathy for main actors and actresses had been the key reasons for their choice for Korean dramas. The sample used consisted of 4 key informants. Four are the principle duties of aggregation that have been carried out up to now: “accumulation,” which primarily collects and publishes performs and gathers them in a single place; “selection work,” which makes use of selection and exclusion criteria to decide on aesthetically refined works; “excavation work,” which supports the system to find lacking and alienated works; and “expansion work,” which expands the scope of Korean fashionable and contemporary plays and of Korean literature. On a aspect word, the other women in the drama are additionally price mentioning. Through product placement in the Korean Drama Descendants of the Sun, Laneige as a prestigious cosmetics firm in Korea managed to attract customers’ consideration and increase sales of its merchandise. Berdasarkan fenomena tersebut, penelitian ini dilakukan untuk mengetahui efektifitas penempatan produk dalam Drama Korea bagi penempatan posisi merek Laneige di Indonesia khususnya pada area Jakarta dan Tangerang dan selanjutnya berkontribusi untuk mengidentifikasi perspektif pelanggan Indonesia tentang penempatan produk sebagai faktor kunci keberhasilan dalam hal meningkatnya keinginan pelanggan untuk membeli produk Laneige di negara ini.
Sampel yang digunakan berjumlah empat informan kunci. Selain itu, ditemukan faktor yang menyebabkan penempatan produk mempengaruhi keinginan pelanggan untuk membeli produk yaitu duta besar merek, kemasan produk, fungsi produk, kualitas produk dan kemunculan merek. Sedangkan untuk meneliti fungsi dari karakter dan karakterisasi sebagai pengalihan dari fantasi, penulis menggunakan konsep fantasi Freud. Data dalam penelitian ini diperoleh dengan cara membagikan kuesioner terbuka untuk memberikan kesempatan pada responden dalam memberikan pendapat diikuti dengan wawancara untuk menggali informasi secara lebih dalam. Melalui penempatan produk dalam Drama Korea Descendants of the Sun, Laneige sebagai perusahaan kosmetik bergengsi di Korea berhasil menarik perhatian pelanggan dan menaikkan penjualan produknya. This study investigated the results of the Korean television (Tv) drama collection titled, Winter Sonata, on the potential or precise Japanese tourist stream to Korea. In the process of knowledge evaluation, this research used triangulation methodology and content analysis which subsequently kinds a research propositions and models. The strategy used in this analysis is qualitative phenomenology by utilizing a purposive sampling technique. The restricted analysis on bullying, psychological well being (MH), and assist-in search of for Asian American (ASA) school students is concerning resulting from the public well being significance. Results of the canonical evaluation indicated that respondents most popular the Korean Tv dramas due to all five purpose dimensions which demonstrated greater ranges.
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